Has there ever been a time in your life when you produced more ideas than results?
Lately I’ve been very frustrated with myself because I know I can produce more positive results. I want to see at least one of my grandiose visions become reality.
Before I climbed into my king-sized bed, I went online to see what was going on in the news. I saw was that Barack Obama already started “The Change”.
I read a few articles on what our president Barack Hussein Obama was able to accomplish on his first day in office; even while he was at the presidential parades and fancy balls.
It didn’t matter who I voted for, I realized what I was doing wrong. The articles, made me realize why 80 percent of the time I felt like I was just spinning my wheels.
Before I went to sleep, I wrote…
5 Powerful Ways To Generate Change Like Barack Obama:
Two: You Must use the Internet Technology. On January 20, 2009 at 12:01 pm, Team Obama, presented a completely overhauled White House website, with a goal of increasing “online engagements.” If we were to compare market research budgets, Team Obama’s would be the size of the Sun and mine would look like an ant. However, I’m smart, I like to presume, to be an ant who would harvest information when the sun shines bright on the obvious… we, entrepreneurs, must use all aspects of Internet technology more effectively and in a massive way to interact with our target audience. From blogs, email marketing, mobile marketing message blasts, toll-free call-capture marketing to online video using Web 1.0 and 2.0 techniques to engage your target market is better on your pocket book and your message. Oh, did I say its track-able.
Three: You Must Have to A Team. You can’t be successful alone, Hillary Clinton, said, “It takes a village to raise a child.” In Barack Obama’s case, it takes adding those who have bought into your vision and are willing and able to produce massive results. You may not have the budget to hire employees, but you can learn how to find great talent through outsourcing.
Four: You Must Involve Other People. The President Obama Neighborhood Inaugural Ball was a great idea. For the first time ever, this event allowed the ordinary Jane and Joe the Plumber experience presidential schmoozing. Besides the awkward dancing and the congratulatory high-fives, I saw not only engagement, by having people send in digital pictures, but also rewards, by broadcasting pictures in near real-time… which makes those involved want to do more.
Five: You Must Have A Marketing Mindset. If you are an entrepreneur, regardless of the economy, Never Stop Marketing! Not even when you achieve your results. Life doesn’t stop…until you do.
Moving Forward,
Kendall Matthews
Ps. Follow 80/20 Principle habits. 20% of your outputs will generate 80% of your results. Your mission, if you so choose to accept, is to determine what do you do that produces the most results.
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